Mi5 Media serves as an advocate for writers, performers, record labels, authors and other businesses. As managers, artists, composers, and record labels recognize the growing importance of good public relations to create success for their projects, they increasingly rely on Mi5 Media for advice on strategy and implementation of their goals. A large body of our business includes soliciting new and accomplished artists to record labels as well as master recordings to major and independent record labels for licensing and distribution. Mi5 Media handles organizational functions such as media, community, consumer, political campaigns, and conflict mediation. However, public relations is not only "telling an organization's story." Understanding the attitudes and concerns of consumers, employees, patrons and various other groups is also a vital part of the job. To ensure effective communications, Mi5 Media establishes and maintains cooperative relationships with representatives of community, consumer, employee, and public interest groups and especially with those in print and broadcast journalism. Mi5 Media prepares press releases and contacts writers, producers and others in the media who may print or broadcast our materials. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of our associates. We also arrange speaking engagements and often prepare speeches for authors, writers, musicians and company officials. Mi5 Media employs public relations specialists to write, research, prepare materials, maintain contacts, and respond to inquiries. We also create and manage product advertising, copywriting, sales promotions, library subscription services and retail marketing services.